Digital Video Delivery

Digital Video

While you, as a producer, communications agent or marketer feel a project is completed and ready for broadcast air once the client gives the OK, that video spot may not actually be done. What does that mean? Well, it is becoming increasingly popular to have your video distributed digitally, and the process to enable digital video ready for distribution is another phase to be accounted for, along with producing a beautiful spot. Digital video delivery requires a different set of standards than a traditional spot on broadcast tape. So, even though that video spot gets the client’s approval, the next step (creating acceptable digital video files) becomes crucial.

In most cases, creating a file ready for digital delivery is not such a simple process. For example, how is that digital file getting delivered? In other words…….what’s the distribution source? That source will have specific file requirements. If any of those requirements are not met, that file is not going to air. For example, you may be asked to set the file at 29.97fps with a high-quality (HQ) stream and a 16:9 aspect ratio.

Let’s review some of the actions and areas of focus required to create an “air-able” digital file…………..

Digital File Requirements/Specifications

– Is that file 608 or 708 compliant? Captioning is often a requirement for video. For a file being delivered digitally, captioning must be married to the first frame of video. You also have to be cognizant of the type of captioning file being used (.scc or .cap, for example).

– Don’t forget about file naming. An ISCI or Ad-ID code is likely to be required.

– A slate with several seconds of black and a specific text sequence will be necessary. Timings are different among digital distributors, and some distributors even want the slate as a JPEG separate from video.

– Perhaps you’re not sure which stream type to use for that digital file. MPEG, ProRes, Avid and MXF HD may all have different requirements (bit rate, high definition ‘HD’, standard definition ‘SD’, etc.).

– What about SpoTTrac encoding so that video spot can be tracked?

– Know about the CALM (Commercial Advertisement Loudness Mitigation) Act? Better make sure the volume of your spot matches its surrounding programming.

– Will your video pass the title-safe test? To ensure all essential information appears on screen, you’ll need to pay attention to aspect ratios (4:3 or 16:9).

– Was your video shot at broadcast standard (29.97fps)? If not, your 23.98fps video (for example) will need to be converted, or it will not air.

Based on the aforementioned, you may find out that your 30-second spot actually needs to be set at 37 seconds and meet many specifications, or it will simply not be considered air-able by the digital delivery provider. There’s nothing worse than missing a deadline due to non-compliant digital files. And, there are no excuses for not getting it right.

Most service facilities can create a reasonable, good-looking video. However, creating a reasonably good-looking video is no longer the only acceptable service in today’s digital age. If a post production facility cannot ensure successful digital distribution, do not patronize that place of business.

At Henninger Media Services, we have the advantage of being experts at digital file creation and delivery. Our expertise includes world-class resources to work with any digital delivery provider.

Henninger’s Digital Delivery Expertise/Resources

– Quality Control (QC): Yep, that forgotten service. Would you want your spot sent out for airing without every frame being scrutinized for technical compatibility?   Of course not. Henninger has full-time QC engineers who eyeball video until that spot is 100% “good.”

– 4K: Have 4k footage that needs viewing or editing? Henninger’s state-of-the-art facility supports the 4k “train.”

– Conversions: Be it physical media or a digital source, Henninger’s best-in-class resources, such as the Alchemist, Ph.C HD and Teranex, allow for the highest quality conversions (up, down, frame rate, standards).

– Digital Encoding: With multiple file creation rooms using Avid, Final Cut and Premier, along with terabytes of storage, Henninger has significant capacity to work within the digital file arena.

– Digital Delivery: Henninger delivers video digitally to Vimeo, YouTube, ftp, Aspera and Signiant, as well as all the leading distribution companies in the world. This facility can also deliver digital video directly to a broadcast destination.

– Engineering: On-staff technical expertise with a focus on ensuring that all digital video tools are functioning optimally sets Henninger apart from other video facilities.

– Captioning and Subtitles: MacCaption and multiple caption encoders are used to create top-notch captioning files for broadcast and second screens.

– SpoTTrac: Digital video cannot be audience tracked (to determine viewership) without using a unique encoding mechanism. Henninger is one of the few digital video facilities in the world that possesses a SpoTTrac encoder.

– Creative Team: Our colorists, audio engineers, graphic designers and editors understand the digital world and have been creating beautiful images for many years. Not only will we help create and distribute that digital file, but picture enhancement is at your fingertips with Henninger’s talented team.

So, don’t let that wonderful video you created be hindered by not having an efficient and quality means to digitally find its way to air. Contact Henninger for expert digital distribution help.