Henninger Media Services_30th
                    Anniversary






Henninger Media Services Sizes Up To 4K Ultra HD

The Mid-Atlantic post facility is providing mastering services in the growing market.

  FOR IMMEDIATE RELEASE 
September 30, 2013

As production of 4K content for broadcast increases, Henninger Media Services ("Henninger") is already providing 4K Ultra HD ("4KUHD"), mastering services to its clients. Henninger's current Ultra HD capabilities for mastering includes color correction, titling, and graphic design. With over 50,000 TV sets sold in the month of July, the broadcast industry is turning to a technology that has become the overshadowing topic in the consumer electronics arena. Since the creation of the Digital Cinema Initiative in 2002, 4K has been available in movie theaters since 2006. 4KUHD has quietly and rapidly become the next big thing in consumer television technology. Reminiscent of HD's entrance into the consumer electronics and broadcast markets, 4KUHD is redefining the viewer experience—Ultra HD is the new HD, just like HD was the new SD.

The attraction with 4K begins with its resolution. At 3840x2160 pixels, 4KUHD provides four times the pixel information than Full HD (1920x1080). The Next BIG Thing"With the increased concentration of pixels in 4KUHD, the image quality is significantly enhanced," states Dave Markun, a colorist at Henninger. "During a 4KUHD color session, I'm finding that I have more detail and color information to work with. This really looks great with graded tones." Higher resolution combined with color richness also has its advantages with the glasses-free 3D technology.

Henninger recently completed a 4KUHD color session for a client in one of its three BlackMagic DaVinci Resolve suites. "Taking the client-supplied XML, generated in Adobe Premiere, we re-conformed their HD picture locked program back to the original 4K RED files," recalls Markun. Adding to 4KUHD's appeal as a format for acquisition is its scalability. An Ultra HD image can be resized from its native resolution down to 2K or Full HD and will retain a picture quality that looks better than that of footage in their native formats. Markun adds, "Although we delivered in HD, being able to color correct the entire 4K file is great for future use. We can even recreate pans and zoom moves within the 4K environment without degrading the image quality."

Despite the limited distribution channels for delivering 4KUHD to homes, broadcast producers are staying ahead of the development curve, acquiring content in 4K. On this subject, Vice President of Technology, Sam Crawford comments, "As more manufacturers support the format and deliver the hardware for producers to work with 4K footage, we anticipate more projects coming in for finishing in 4KUHD." This trend has already started gaining more traction, and it is expected to continue for years to come.




About Henninger Media Services:

Celebrating 30 years in the industry, Henninger Media Services (HMS) provides video editing, audio, graphics, Blu-ray and DVD authoring, telecine, QC, duplication and distribution solutions to a diverse client base; including broadcast, corporate, advertising, non-profit, and government. Located in Arlington, Virginia, HMS offers services in High Definition, surround sound, 3D convergence and finishing, and film transferring. Complete information about Henninger Media Services may be found at
www.henninger.com.

Contact:
Lawrence J. Duke II
Director of Communications
2601-A Wilson Blvd. - Arlington, VA 22201

Phone: 703.243.3444 - Fax: 703.243.5697
Email: lduke@henninger.com