Is Stat So?



These statistics may not be of interest, but you should pay attention. Within this information are video marketing patterns that should be addressed within your business. Think paying attention to statistics is nerdy? Well, Mr. Gates and Mr. Zuckerberg are considered nerdy and they run OK businesses.


– Social media video generates 1200% more shares than text and images combined.

– 62% of consumers have a negative response to poor quality video.

– Company revenue growth is accelerated 49% when video is used as a marketing tool.

– 62% of Google searches include video.

– 90% of Twitter views occur on a mobile device.

– 40% of consumers indicate that watching a video will increase their interest in buying a product on their mobile device.

– Video email postings increase click-through rate by 200%.

– 86% of colleges and universities have a presence on YouTube.

– One minute of video equates to 1.8 million words.

– 50% of Americans watch video on the Internet.

– 72 hours of video are uploaded to YouTube every minute.

– YouTube users watch 3 billion hours of video each month.

– 33% of all online activity is spent watching video.

– 45% of viewers will stop watching video after one minute.

– Animated how-to videos increase conversion rate by 20%.

– Video will account for 70% of all mobile traffic by 2021.

– The NBA’s YouTube channel has 20,800 videos with 3.4 billion views for an average of 164,000 views per video. It also has 6.9 million subscribers.

– The NFL’s YouTube channel has 6,417 videos with 461 million views for an average of 71,900 views per video. It also has 959,000 subscribers.

– The NHL’s YouTube channel has 33,800 videos with 433 million views for an average of 12,800 views per video. It also has 651,000 subscribers.

– The MLB’s YouTube channel has 148,000 videos with 550 million views for an average of 3,700 views per video. It also has 626,000 subscribers.

For help with video marketing, please contact Henninger Media Services.






Video statistics courtesy of Forrester, ComScore, YouTube and Visible Measures.