Why Should You Be Using Video To Communicate?

Why Should You Be Using Video To Communicate?

It doesn’t matter what you have to say……………………..it’s how you say it. You could be an independent producer or a major government contractor and in either case, without communicating an effective message, someone’s voice will not be heard.

So how do you get that communique of yours out to a target audience? Using email is one way to go. Posting on the various social media sites can help get your message out there. Creating a new blog entry is another option. Using your website is certainly a viable alternative for message sharing. All of these options are good, but not as effective without the use of video. Not convinced yet? Check these statistics out…………..

  • The value of a one minute video is equal to 1.8 million words which equates to 3600 web pages
  • There is a 200% increase in click-through rate for emails that include an online video
  • There is a 50% greater chance to appear on a Google search first page if video content is on your website
  • Video accounts for 50% of Internet traffic
  • 100 million Americans view online videos on a daily basis
  • There are over 4 billion hits per day on YouTube
  • According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
  • 75% of marketing agencies use video in their advertising
  • 46% of Americans indicated that seeing a product in a video makes them more likely to purchase that item

Granted, using video alone will not make you an overnight success. However, using the right communication strategy in conjunction with effective video will open up your message to a wider audience.

To reach a wider audience through the use of video, contact the digital media experts at Henninger Media Services.


Research from Nielsen, comScore