Streaming Media Language

Are you a cord cutter, skinny bundler or OTT activist? Oh, you don’t know what those terms mean? Well, most folks don’t know all the non-traditional media distribution terminology, so this blog post will provide some insight into the language of streaming media.

In its simplest form, OTT (over-the-top) is the delivery of audio, video, and other media over the Internet without the involvement of a multiple-system operator in control or distribution of content.   Cord-cutting refers to the pattern of viewers (referred to as cord cutters) cancelling their subscriptions to multichannel subscription television services available over cable, dropping pay television channels or reducing the number of hours of subscription TV viewed in response to competition from rival media available over the Internet. In layman’s terms………if you’ve got a subscription to Netflix (a streaming service), cord cutter or cord cutter wannabe are terms that would apply to you.

Traditional broadcast networks and cable operators prefer you don’t cut the cord. Non-traditional media interest hurts their revenue. And the reverse is true for streaming entities. They’d like to have you forget all about network/cable television and pay their monthly subscription fee. Enter skinny bundles. These skinny bundles are cable and satellite operators co-mingling offering to cord cutters that enable them to view traditional broadcast content along with steaming services. A “best of both worlds” scenario, you might say.

Pay TV will have a much different “look” in the next few years. There will be more viewing options which will include consumers picking and choosing between a traditional broadcast program and streaming content. The TV will not die, so don’t worry about that. In fact, quality of content and TV technology (4k) continues to improve. And we haven’t even mentioned UHD Blu-ray options.

There is a plethora of streaming service options. With more streaming service options come increased viewing (content) choices. Options are a good thing. Here’s a run down of some streaming service providers………..

– Netflix

– Amazon Prime Video

– Hulu

– YouTube

– Crackle

– Go90

– Google Play

For support of your video content, be it post production, creation of deliverables, or digital distribution, contact Henninger Media Services.

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